31/07/2025
Enemigo Tequila at the W Hotel Firenze

Among the most striking new features of the year in the haetellerie scene, the new W Hotel in Florence undoubtedly stands out. Located near the Santa Maria Novella Station, the W offers a sophisticated but at the same time relaxing environment, with its “square” – a central atrium that harmoniously connects the lounge, restaurant and cocktail bar – the true beating heart of the structure.

The bar's offering is elegant and refined, with a selection of cocktails ranging from classic to experimental, always based on the highest quality and never conventional spirits. Particular attention is paid to choosing the ideal glass for each drink, with the possibility of accompanying the tasting with small gourmet dishes.

On the occasion of Tequila Day, this exclusive space hosted a special evening dedicated to our brand of excellence: Enemigo Tequila. Behind the counter, our brand managers Robert Pavel and Elena Montomoli guided guests to discover Enemigo's three refined expressions – Blanco, Cristalino and Extra Añejo – offering a true taste experience through the cocktails they made.

If you are in Florence, giving yourself an hour of elegant relaxation at the W Hotel, perhaps immediately after getting off the train, could prove to be more than a good choice.